Our target market should be easy to reach, they will all be around us when we are at college. Through word of mouth, email, facebook, college forums, we can ask the questions needed for our market research.
Promotion strategy consists of us selling the t-shirts by the main entrance to the college, and walking round wearing the t-shirts, asking if they would like to purchase one. Seen as the logo is for ravensbourne, we didn’t think trying to sell them out of college that anyone would buy one with the colleges logo on, so we stuck to ravensbourne college students only.
I tried to network with Lizzie Jackson, to try and findout what was going on in the college, as well as Jill Hogan, to try and find out what we could use for the branding on the t-shirts.
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