PROJECT PLAN
Please address each section- no more than MAXIMUM 2000 words in total. Can be filled out as a team. Your response should be in the format of a PDF or Word document and uploaded to Moodle by the 28th of April 5 pm.
Name of enterprise:
Student name(s):
If you are working in a group, please add each members role/responsibilities/tasks next to their name e.g. Sarah Smith- project manager
- Summary of enterprise:
Describe the business opportunity and how you can exploit it. How will you make money? What are you selling? What is your USP? Mission statement?
-Measurable aim(s) of enterprise
Can be described in monetary and/or other terms. Self promotion? Social or political aims- raise awareness? (‘Triple bottom line’?) Realise an idea? Get experience? How will you measure whether you have achieved your aim? There should be numbers attached to each aim (ie make 10 new contacts, increase hits on my website by 70%, fund my final project with £200 etcetera)
- Your target market:
Describe your target customer/ what is the segment of the market you are aiming for? What research have you conducted/ will you conduct? How have you decided what customers to target? What are their characteristics? What benefits are you in a (unique) position to offer them?
- Promotion strategy and partnerships
How will you utilize and develop your networks in this project? How will you reach your target market? Use of social media?
Action Plan- Please insert a schedule (GANTT chart or similar) mapping the enterprise from planning stage to execution
What will you do and by when? If you are working in a group, assign a clear role along with tasks to each group member.
Budget- please insert a profit/loss budget.
How much will you spend? What are your sales/ income targets? Different scenarios- best case/ worst case
Exit Strategy/ Risk management
What is the worst case scenario? If you are investing money, how much do you stand to lose if the enterprise fails? Can you liquidate your assets? How can you manage the risks?
Finally, please give the link to your blog:
No comments:
Post a Comment